Overview of magazine industry

Magazine Overview

There are more than 8000 magazine titles published in Britain, they can be categorised in certain groups. One of the categories is general which is aimed to entertain and inform, examples of these magazines include Elle and the radio times.  The companies who have a share of the UK magazine market include…

• Bauer Publishing- 25%
• Time Warner - 20%
• BBC – 7.8%
• Hearst – 7.3 %

There are 1.4 billion magazine brought each year, the sales have gone down due to other ways of reading including on computers, ipads and phones. 85% of the population buys magazines, and £2 billion is spent each year on magazines.

Ways for a magazine to survive in the industry include…

• The price – consider if the magazine is going to be free, if not then consider a cheap price so more people buy it.
• A wide range of audience – a wider range of audience means more people will be interested and they will by the product.
• Advertising – consider where the magazine is going to be advertised a best place to advertise is in other magazines or even on the television.

The word synergy is meant by expanding the brand to make more money and increase awareness of the brand.