Audience Questionnaire and feedback

Audience Questionnaire Research

To carry out my research for my target audience I held a small focus group with 10 other students, who I thought, fitted into my demographic target audience. In this focus group we discussed the idea of a new festival/music magazine. I asked the group questions regarding language choice, range of articles, images, the balance between professional and reader input, and graphic frequency.  Amongst these questions I asked the group what sort of music the listen to whether it be pop, indie, or R and B. I also asked what type f things they take with them to a festival which will help me when writing my article for my double page spread.

I recorded and took notes of the focus group which I will later look at, which will help me when constructing my main product. I found this technique of gathering research far more useful that the questionnaire I first attempted because I was able to interact with my target audience and ask any other questions I wanted to ask which I thought of on the spot.

Summary of responses:
The age range of students who were asked was between 16-18, however the majority was 16.

Regarding gender, I asked 5 males and 5 females because I wanted to create a unisex magazine.

In regards to money, the majority of the people I asked were willing to pay between £1.50-£2.00, showing the minority are willing to pay more. I also asked what the majority of the student’s money they earn goes towards, which included food, alcohol, cigarettes and clothes. This suggests some advertising prospects which could be included in the magazine.

The majority of people I asked listens to either pop or indie music, which narrows down which festivals I can advertise and focus on throughout the magazine.