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                                              Festival

How to lose Your ^ Virginity in a Weekend!

We feel that your first time should be special and with the right people, so here is our guide on how to lose your Festival virginity!

Your first festival can be a daunting thing as no one really knows what to expect, which is why at Fest magazine we are is sharing our tips on how to lose your Festival Virginity.

Step 1: Choose the festival that you think you’ll enjoy; we suggest any of them from V festival to Latitude and Reading. We feel that where ever you go your experience will be one to remember

Step 2: Once you have your tickets for your chosen festival the next thing to think about is the camping. If you’re going for a weekend you are going to need a suitable tent or in some cases a suitable van. From campervans to tents suitable shelter is needed. You will also need to find a good place to set up camp, although to be honest with you, you won’t get much sleep. We feel that a suitable place to set up camp would be near all the entertainment and the toilets. You will be in on all the action of the music festival and be surrounded by other campers who will be enjoying the experience with you.

Step 3: Although a tent is essential you will also need to bring other equipment for you to survive the festival which you are attending. We suggest that you pack the following…

·         Wellies – for the muddy environment, but even if it dry they look cool.

·         Toilet roll

·          Baby wipes – just in case you wish to stay clean and all the showers are occupied.

·          Torch – to help you find your way in the dark without tripping over the tent strings.

·          Spare clothing – make sure you take plenty of spare clothes because you can never be too sure of the weather, you may be walking around for a while with wet, damp clothes.

·          Waterproof/rain coat.

·          Disposable camera

·          A spare bottle for water. There will be places around the festival to fill it up when you need to.

·          Towel

·          Toothbrush and toothpaste – this is the one thing a lot of people tend to forget so do make sure you have packed them.

·         Talcum powder - to help dry your feet.

·         Lighter/matches – you may want to light a fire at night.

·          Your own recognizable flag - This will help you find your tent should you struggle to find it at first.

Step 4: You may be carrying a lot of money on you during your weekend at the festival. This may get stolen or lost so you need to find a safe place to keep it. Girls the first place you will think of keeping your money is in your bra, however this is not a good idea. You will be jumping about a lot and the money will simply fall out. A good place to keep you money is in a zip pocket, this way it won’t be able to fall out. You know the rule “finders keepers”.

Step 5: When at the festival you need to enjoy yourself as much as possible. We suggest that you make your visit worthwhile by doing as much as you can from going to a silent disco to lying on the floor out of your head.  There will be plenty for you to do there to enjoy the experience. Don’t think about anything except the festival itself. You will have a better time if you’re not worrying about anything, although you will need to stay safe. 

Step 6: At the end of the festival you will know if you have enjoyed yourself because you will not physically be able to do much, so it may be a good idea to be picked up from the festival instead of you or a friend driving home.

Audience Questionnaire and feedback

Audience Questionnaire Research

To carry out my research for my target audience I held a small focus group with 10 other students, who I thought, fitted into my demographic target audience. In this focus group we discussed the idea of a new festival/music magazine. I asked the group questions regarding language choice, range of articles, images, the balance between professional and reader input, and graphic frequency.  Amongst these questions I asked the group what sort of music the listen to whether it be pop, indie, or R and B. I also asked what type f things they take with them to a festival which will help me when writing my article for my double page spread.

I recorded and took notes of the focus group which I will later look at, which will help me when constructing my main product. I found this technique of gathering research far more useful that the questionnaire I first attempted because I was able to interact with my target audience and ask any other questions I wanted to ask which I thought of on the spot.

Summary of responses:
The age range of students who were asked was between 16-18, however the majority was 16.

Regarding gender, I asked 5 males and 5 females because I wanted to create a unisex magazine.

In regards to money, the majority of the people I asked were willing to pay between £1.50-£2.00, showing the minority are willing to pay more. I also asked what the majority of the student’s money they earn goes towards, which included food, alcohol, cigarettes and clothes. This suggests some advertising prospects which could be included in the magazine.

The majority of people I asked listens to either pop or indie music, which narrows down which festivals I can advertise and focus on throughout the magazine.

Overview of magazine industry

Magazine Overview

There are more than 8000 magazine titles published in Britain, they can be categorised in certain groups. One of the categories is general which is aimed to entertain and inform, examples of these magazines include Elle and the radio times.  The companies who have a share of the UK magazine market include…

• Bauer Publishing- 25%
• Time Warner - 20%
• BBC – 7.8%
• Hearst – 7.3 %

There are 1.4 billion magazine brought each year, the sales have gone down due to other ways of reading including on computers, ipads and phones. 85% of the population buys magazines, and £2 billion is spent each year on magazines.

Ways for a magazine to survive in the industry include…

• The price – consider if the magazine is going to be free, if not then consider a cheap price so more people buy it.
• A wide range of audience – a wider range of audience means more people will be interested and they will by the product.
• Advertising – consider where the magazine is going to be advertised a best place to advertise is in other magazines or even on the television.

The word synergy is meant by expanding the brand to make more money and increase awareness of the brand.

Double Page Spread

 

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